Total Tools 37th store nationally and 8th store in New South Wales opened its doors yesterday.
The Total Tools network welcomes new franchisees Glenn Scott & Tim Veitch. Together they’ll bring a sense of drive and enthusiasm to the group as well as years of hands-on industry experience from the mechanic as well as the fitter & turner trades respectively.
The store looks fantastic and is 900m2 in size, we have had a lot of customers every day coming up to the front door of the store whilst the guys were stocking the shelves.
The store will be holding their first Insiders night on the 5th of December with their grand opening coinciding with the launch of the December Catalogue.
Well done Tim, Glenn and Team
Our new potential franchisees, Val and Kerrie, have just visited our Support Office to meet Total Tools team at the ‘Discovery Day’ event.
The ‘Discovery Day’ is Total Tools Leadership Team’s opportunity to meet with potential franchisees and fully inform them about their role within the business and how each of their departments operates. It was a great opportunity for Val and Kerrie to understand the level of support we consistently carry out for all our Franchisees.
During the day, meetings were held with the CEO, Operational, Product Development, Marketing, IT and Accounts Departments.
Following their ‘Discovery Day’, Val and Kerrie decided to open their own Total Tools Store in Mackay next year. Having had the job experience for 30 years in the construction industry, Val liked the idea of a Total Tools franchise due to the support and expertise Total Tools provides to all its Franchisees in all aspects of business operations.
Val and Kerrie are relocating from Melbourne to Mackay which is a big change, however so worth it.
The area surrounding the site has an ideal residential demographic profile for the Total Tools brand. The Leasing and Franchising Team at Total Tools has assisted in locating a site that shows premium demographics/geographic features.
Val and Kerrie left our offices feeling confident that they made the right decision. Meeting everyone at Support Office has helped them understand how much work is involved in supporting our Franchisees.
CEO-turned- store owner Greg Heath displays loyalty and confidence in the franchise group and brand he helped shape.
There is nothing outstanding about Total Tools Thebarton when you compare it to the other 35 stores in the franchise family, and that’s exactly the way owner Greg Heath likes it.
Although the two-year old suburban store is Adelaide’s biggest professional tools retailer boasting more than 6,000 lines, spread across a massive floor space of 2000+ sqm., its owner prefers to play down the superlatives, while eager to point out that all Total Tools outlets carry an equally substantial range, as that is the main draw card for the group’s loyal customers.
‘It’s like buying a burger from McDonald’s. You know exactly what you’re getting because the quality of the products is consistent throughout the entire chain of restaurants. Similarly, a Total Tools customer visitng from another state walking into our store will immediately find our store environment familiar. He would then be confident of getting the same quality products and services synonymous with the Total Tools name.’
Greg’s resolute endorsement of the corporate brand and his ‘big picture’ take on all things store-related may very well stem from his previous vocation, as CEO of Total Tools.
Subsequent to his five-year corporate tenure, the 44 year old crossed over the fence in May 2011, to ‘walk the talk’ as a store owner.
“I chose to leave that role and do what many managers of our franchise do, that is to take on a store myself. That showed belief in the franchise model and goals in the group to transition from the management team of the franchisor to becoming a franchisee.”
The badge change came as a result of Greg wanting to pursue a balanced lifestyle as a self-employed businessman and to focus on the improvement and delivery of his own operations, as opposed to those of the group as a whole.
For all his former contributions to the group, Greg says that shedding his CEO role to take up the gauntlet as a retailer has been a satisfying experience. Nothing that Total Tools has earned a reputation within the supply network as being the most professional outfit in the business. Greg concludes: “I am happy to have been one of many people who influenced the group’s successful development, and today I’m also among the grateful franchisees that benefit from the excellent support that we continue to receive from them”.